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Link building
Link building, a part of seo provides you a high page rank in search engines and increased visibility for your website. Having inbound links are the important way and these days a high competitive page rank is obtained here. The total number of links pointing to a website is called link popularity and this is an added resource for a website. A link from a same category of your service/product makes more gain for a website.

The links must be given anchor text with necessary keywords. Search engines always see a relevancy between two sites that are linked together.