On-page Optimization
This process involves the making of more visibility of the web pages for the targeted keywords
(search terms) in relation to the content of the website and the services provided by the companies.
The on-page optimization has a complete package of keyword research and selective keyword
placement in the right content for the website's product/services. Competitor’s analysis comes next to keywords. Competitor’s keywords and content should also be analyzed. When coming to the coding part meta and title tags must be strictly optimized at the back end along with alt text and anchor text for images. Website design and layout have to be crystal clear for navigation within the pages. The text links and images in the site to be named with anchor text for image optimization. The lingual styles such as grammatical format and spelling with correction report is also need to be done along with removal of broken and hidden links from images and existing links. The back end (source code) must be tidy HTML code and text which is suitable for optimization and finally the conclusion comes to the necessity of adding robots.txt files in the coding part.
Off-page Optimization
The off page optimization is the physical fitness for a website in the internet environment.
As like on page optimization, here also some aspects to be followed are seen. The most important aspect of these is to improve website's ranking through link building.
Link building is the procedure of submitting your website's short description, title, keywords, URL and category to directories which brings traffic and ranking especially for a new website in the internet. This link building can be of both free and paid services. In directory submission one-way links and two-way links are obtained. One-way links are just submitting your website to other website's/directories’ database for higher ranking and traffic. While in two-way links, a give and take policy is maintained between the submitting website and to be submitted website. Here links are exchanged between these sites and the link which is got is referred as "reciprocal links". Article submission is meant for manual search and to get priority for content than for links. These articles are can be freely submitted and optimized to obtain direct traffic from search engines. Blogs are similar to websites, maintained by personals or by groups. The restrictions which are found for optimization in a website such as graphics, flash etc can be done here in relevant to the website with discussions.
