SEM Cycle



Selecting Keywords

Keyword must be relevant to your website's content of product/services and it should be highly competitive and highly searched one in search engines.

Competitors Keywords

A complete competitor’s analysis reveals keywords of the competitors’ website/search engine weightage.

Keyword Implementation

The selected keyword must be placed in the content without altering the meaning of their services/products.

Submitting To Search Engines

Manual submitting is the right way to get crawled by a search engine.

Links from social Media Networks

Social media network links are specially made to drive traffic for a website.

Reviewing Ranking Reports

The report says about how the website is mostly recognized by the visitors for a customer website's product/services.

Qualified Link Building

Link building plays a major role to get the high page ranking in the search engine

Solution for Search Engine Marketing


Conversion Efficiency
This is a practical way for calculating the quantity of time and visitors to a particular website, who purchases something from that website or just leaves from the page visited. The conversion efficiency says about where a visitor lands on a webpage or from where the entry has came and the usability of the page/site. Conversion efficiency is making all the possible ways of a website to be user friendly for the visitors and ultimately makes the visit as a lead/customer for the website.

Conversion Rate Optimization
To make conversion efficiency, some necessary criteria are needed such as unclouded navigation, effective site search, transparent product pages, a luminous contact details and help section, an non-constrained shopping cart(incase needed) and relevant landing pages with veracity and finally registration as optional. The criteria can be such as follows,

1. Unclouded Navigation
Making your website must be user friendly to navigate within the pages. This is because more number of visitors does not enter a website through home page. The visitors are capable of finding what they needed in the internet.

2. Effective Site Search
Each and every website must have a search query function, where a layman can find his necessary details needed without delay.

3. Transparent Product Pages
The product details mentioned in the website must be luminous for a visitor for his search necessity. This is also suitable for images, specializations and reviews.

4. A luminous Contact Details and Help Section
The visitor must not find it to be fiction, while searching for the contact information for communication. When a website is like an e-commerce site, user can easily find your company's terms and conditions, disclaimers for purchasing a product or service.

5. A non-constrained Shopping cart
For purchasing/shopping a product, it must be initiative and clear to be followed further.

6. Relevant Landing Pages
In free/paid services, the landing pages into your website must be relevant to the search term including the content and needed information’s for the user.

7. Registration as Optional
Nearly 25% of the visitors abandon a website, when it is asking for some details of the visitor for purchases. The details required in the registration forms should have only minimum quantity of mandatory fields covering the persona of the visitors.

8. Veracity
Once if a visitor is landing on a webpage, trust and confidence about the website should be automatically loaded into their mind. Testimonials and affiliates should also be in the same category of loyalty.